George Bryan Brummel, a British military officer, loves Lady Margery, the betrothed of Lord Alvanley. Despite her own desperate love for Brummel, she submits to family pressure and marries Lord Alvanley. Brummel, broken-hearted, embarks upon a life of revelry. He befriends the Prince of Wales and leaves the army, becoming subsequently the best-known rake and decider of fashion ...